Five ways to run your business into the ground


So your business could nearly run without you. Disgusting, isn't it? Don't worry. Five steps will fix that.

One. Answer every question personally. All of them. A team that gets answers from you daily will kindly stop looking anywhere else, including at their own judgement.

Two. Keep the numbers in your head, where they're safe. Written down, they could be read, understood, even acted on by others. In your head, every decision must come home to roost.

Three. Hold meetings that end in agreement to keep talking. If a decision threatens to occur, share how you've been mulling things over lately. The room will settle.

Four. Hire nobody who could outgrow you. Capable people develop views, take initiative, and eventually handle things without checking. Recruit accordingly.

Five. Treat every fire as a personal invitation. Extinguishers are for corridors. You are for fires. Attend each one personally and the business will learn to save them all for you.

Follow all five faithfully and the business will never leave you. Neither, of course, will you ever leave it.

And the bit that isn't funny: every one of those steps is something a good owner does out of love. Answering is care. Holding the numbers close is protectiveness. Attending every fire is devotion. The curse is almost never ego. It's devotion pointed at the tasks instead of the thing, at being needed instead of building what's needed. Structure is how devotion scales.

If this made you laugh and wince in the same breath, forward it to an owner who'll do the same. The ones who laugh hardest are the ones it's about.

David
David Schofield · Purpose In Action

P.S. If this was forwarded to you: I'm David Schofield. I help owners break every one of these habits without the business falling over. If you recognised yourself and laughed, write to me at david@purpose-in-action.co.uk.

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