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Purpose In Action Coaching & Consulting

Here, I explore history, mythology, and the deeper forces shaping our world — and how men and families can prepare for, and adapt to, these times of great change.

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Six Leadership Lessons from a Scottish Rebel

Six Leadership Lessons from a Scottish Rebel James Graham, the Marquis of Montrose, was a 17th-century Scottish noble, poet, and general who lived and died for principle. He wasn’t chasing power — he was fighting for honour. Here are six lessons he left us that every modern leader should know: Stand for principles, not popularity. Integrity is worth more than acceptance. Earn loyalty, don’t demand it. People follow example, not authority. Unite the divided through purpose. A shared cause...

The Rememberers of Albion Part 1 There was once a land called Albion, green and noble, whose men were strong of limb and clear of purpose. They knew their place beneath heaven and took pride in their craft — tilling, building, protecting, and teaching with quiet dignity. They feared no hardship, for life was meant to be wrestled with. But as the generations passed, the people grew comfortable. Their hands softened; their hearts, too. They began to believe that comfort was peace and ease was...

David Schofield October 5th How to Run Your Business Into the Ground ↓ Lessons from the Fabian Society and Middle-earth So you’ve got a business. It’s doing fine. People are motivated, the culture’s alive, there’s a spark.Disgusting, isn’t it? Don’t worry — help is at hand. The Fabian Society already figured out how to take anything alive, soulful, and human… and bureaucratise it into the nearest available grave. If you’d like to do the same with your company, here’s your five-step plan — as...

David Schofield June 11th Tolkien’s Vision vs Rings of Power: A Storytelling Betrayal ↓ Orthanc as The "Lighting Struck Tower": The Collapse of False Power Some works of art are so powerful, so archetypally rich, that they resonate across generations. J.R.R. Tolkien’s The Lord of the Rings is one of those. It is not merely a fantasy epic—it is a spiritual work, rooted in a profound understanding of the human condition, the nature of good and evil, and the sacrificial path toward the light....

David Schofield June 17th Masculinity in Business: Why Healthy Structure Creates Flow, Not Oppression ↓ The Emperor as Provider and Protector We live in a time where structure is often misunderstood. In a culture that increasingly idolises fluidity, emotional comfort, and egalitarianism, the masculine principle — with its clear lines, boundaries, and orientation to truth — is often painted as oppressive or outdated. But the truth is, businesses don’t just need structure; they crave it....

David Schofield June 4th Feminine Archetypes in Crisis: What Frozen Gets Wrong and Why It Matters for Men ↓ Representation of feminine archetype in Cinderella Let’s talk about feminine archetypes. There’s a reason I care about stories like Cinderella and Frozen—and it’s not nostalgia or moral panic. It’s because I’ve worked with hundreds of men who feel disoriented, disconnected, or quietly defeated. They don’t always have the words for it, but often what’s missing is a sense of inner...

David Schofield April 11th No One Is Coming — and That’s Why We’re Building ↓ We’re in a mess. Culturally, politically, economically — the UK is unraveling. You can feel it. And the blame is flying in every direction: “Labour caused this.” “The Tories caused that.” “Farage will save us.” “There needs to be a civil war.” “Islam is taking over.” “Tommy Robinson is the only one telling the truth.” All of it. Noise. There are no political saviours on the horizon. No institutional correction...

David Schofield April 4th Conservatism, Liberalism, and the Continuum of Maturity ↓ I’ve been sitting with something this morning that I want to speak to clearly, not academically. We often treat conservatism and liberalism as two sides of a political coin — a spectrum of temperaments, or social values, or worldviews. One resists change, the other demands it. One protects, the other disrupts. And so on. But I don’t see them that way. At least, not anymore. To me, conservatism and liberalism...

David Schofield March 28th I'm Not Here to Explain — I'm Here to Build ↓ It’s been a while since I wrote to this list. A recent bout of illness gave me just enough pause to step back from the grind, look around, and reflect on the journey so far — and where it’s going. It reminded me how vulnerable things can feel when you’re the sole provider, with no extended family or wider support system to lean on. That’s the state of modern community in this country — thin, fragmented, often absent when...

The Noble’s Path is Closing Its Doors Are you ready to stop spinning your wheels and finally build a life that works? Over the past year, The Noble’s Path has been extraordinary. Together, the men in our community faced life’s greatest challenges and triumphs: births, deaths, and personal rebirths. They built unbreakable bonds, broke destructive habits, and achieved goals that once seemed out of reach. But now, change is needed. It’s very hard pulling ourselves up in a world intent on pulling...